{"id":1086,"date":"2017-06-30T15:03:00","date_gmt":"2017-06-30T14:03:00","guid":{"rendered":"https:\/\/ailio.de\/provocative-marketing-5-examples\/"},"modified":"2022-11-23T17:30:18","modified_gmt":"2022-11-23T16:30:18","slug":"provocative-marketing-5-examples","status":"publish","type":"post","link":"https:\/\/ailio.de\/en\/provocative-marketing-5-examples\/","title":{"rendered":"Provocative marketing &#8211; 5 examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1086\" class=\"elementor elementor-1086\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c814bf6 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-hidden-mobile elementor-section-height-default\" data-id=\"3c814bf6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:5}},&quot;background_motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_effects_offset&quot;:50,&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-241a7d0c\" data-id=\"241a7d0c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-552137c4 logo elementor-invisible elementor-widget elementor-widget-image\" data-id=\"552137c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_effects_offset&quot;:50,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ailio.de\/en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2020\/05\/Logo_Ailio_hoch_w.png\" title=\"Logo_Ailio_hoch_w\" alt=\"Logo_Ailio_hoch_w\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-474c2498\" data-id=\"474c2498\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e19ee elementor-widget elementor-widget-menu-anchor\" data-id=\"62e19ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"home\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afb0c98 elementor-nav-menu__align-end elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-invisible elementor-widget elementor-widget-global elementor-global-1609 elementor-global-1420 elementor-widget-nav-menu\" data-id=\"4afb0c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-text e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-4afb0c98\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1658\"><a href=\"https:\/\/ailio.de\/en\/\" class=\"elementor-item\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1659\"><a href=\"https:\/\/ailio.de\/en\/services-overview\/\" class=\"elementor-item\">Use-Cases<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1660\"><a href=\"https:\/\/ailio.de\/en\/?page_id=1405\" class=\"elementor-sub-item\">Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2174\"><a href=\"https:\/\/ailio.de\/en\/ai-use-cases-overview\/\" class=\"elementor-sub-item\">AI use cases overview<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2175\"><a href=\"https:\/\/ailio.de\/en\/business-intelligence\/\" class=\"elementor-sub-item\">Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2176\"><a href=\"#\" class=\"elementor-sub-item elementor-item-anchor\">Technologien<\/a>\n\t<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2177\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\">Microsoft Azure partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2178\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\">Databricks partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2179\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\">Apache Kafka Event Streaming<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2180\"><a href=\"https:\/\/ailio.de\/en\/tech-stack-overview\/\" class=\"elementor-sub-item\">Tech stack overview<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2181\"><a href=\"https:\/\/ailio.de\/en\/success-stories\/\" class=\"elementor-item\">Success stories<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2182\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Azure &#038; Databricks<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2183\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\">Databricks partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2184\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\">Microsoft Azure partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2185\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\">Apache Kafka Event Streaming<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1677\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-item\">Ressources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1679\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-sub-item\">Blog<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1675\"><a href=\"https:\/\/ailio.de\/en\/jobs\/\" class=\"elementor-sub-item\">Jobs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1817\"><a href=\"https:\/\/ailio.de\/en\/#contact\" class=\"elementor-item elementor-item-anchor\">> Potential Analysis<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4afb0c98\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1658\"><a href=\"https:\/\/ailio.de\/en\/\" class=\"elementor-item\" tabindex=\"-1\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1659\"><a href=\"https:\/\/ailio.de\/en\/services-overview\/\" class=\"elementor-item\" tabindex=\"-1\">Use-Cases<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1660\"><a href=\"https:\/\/ailio.de\/en\/?page_id=1405\" class=\"elementor-sub-item\" tabindex=\"-1\">Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2174\"><a href=\"https:\/\/ailio.de\/en\/ai-use-cases-overview\/\" class=\"elementor-sub-item\" tabindex=\"-1\">AI use cases overview<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2175\"><a href=\"https:\/\/ailio.de\/en\/business-intelligence\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2176\"><a href=\"#\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\">Technologien<\/a>\n\t<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2177\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Microsoft Azure partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2178\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Databricks partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2179\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Apache Kafka Event Streaming<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2180\"><a href=\"https:\/\/ailio.de\/en\/tech-stack-overview\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Tech stack overview<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2181\"><a href=\"https:\/\/ailio.de\/en\/success-stories\/\" class=\"elementor-item\" tabindex=\"-1\">Success stories<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2182\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Azure &#038; Databricks<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2183\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Databricks partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2184\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Microsoft Azure partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2185\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Apache Kafka Event Streaming<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1677\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Ressources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1679\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Blog<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1675\"><a href=\"https:\/\/ailio.de\/en\/jobs\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Jobs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1817\"><a href=\"https:\/\/ailio.de\/en\/#contact\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">> Potential Analysis<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b9e89a1 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2b9e89a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:10}},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_effects_offset_mobile&quot;:50,&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4542a808\" data-id=\"4542a808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aeccbb5 elementor-widget elementor-widget-shortcode\" data-id=\"7aeccbb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<header data-elementor-type=\"header\" data-elementor-id=\"1596\" class=\"elementor elementor-1596 elementor-431\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-393e3d4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"393e3d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6d5e8b\" data-id=\"f6d5e8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-046e347 elementor-widget-mobile__width-auto elementor-invisible elementor-widget elementor-widget-image\" data-id=\"046e347\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ailio.de\/en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"97\" height=\"51\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2020\/05\/Logo_Ailio_mobil.png\" class=\"attachment-medium size-medium wp-image-984\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7f5721\" data-id=\"a7f5721\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d824420 elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-invisible elementor-widget elementor-widget-nav-menu\" data-id=\"d824420\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-text e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-d824420\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1658\"><a href=\"https:\/\/ailio.de\/en\/\" class=\"elementor-item\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1659\"><a href=\"https:\/\/ailio.de\/en\/services-overview\/\" class=\"elementor-item\">Use-Cases<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1660\"><a href=\"https:\/\/ailio.de\/en\/?page_id=1405\" class=\"elementor-sub-item\">Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2174\"><a href=\"https:\/\/ailio.de\/en\/ai-use-cases-overview\/\" class=\"elementor-sub-item\">AI use cases overview<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2175\"><a href=\"https:\/\/ailio.de\/en\/business-intelligence\/\" class=\"elementor-sub-item\">Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2176\"><a href=\"#\" class=\"elementor-sub-item elementor-item-anchor\">Technologien<\/a>\n\t<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2177\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\">Microsoft Azure partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2178\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\">Databricks partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2179\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\">Apache Kafka Event Streaming<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2180\"><a href=\"https:\/\/ailio.de\/en\/tech-stack-overview\/\" class=\"elementor-sub-item\">Tech stack overview<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2181\"><a href=\"https:\/\/ailio.de\/en\/success-stories\/\" class=\"elementor-item\">Success stories<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2182\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Azure &#038; Databricks<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2183\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\">Databricks partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2184\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\">Microsoft Azure partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2185\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\">Apache Kafka Event Streaming<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1677\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-item\">Ressources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1679\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-sub-item\">Blog<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1675\"><a href=\"https:\/\/ailio.de\/en\/jobs\/\" class=\"elementor-sub-item\">Jobs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1817\"><a href=\"https:\/\/ailio.de\/en\/#contact\" class=\"elementor-item elementor-item-anchor\">> Potential Analysis<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-d824420\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1658\"><a href=\"https:\/\/ailio.de\/en\/\" class=\"elementor-item\" tabindex=\"-1\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1659\"><a href=\"https:\/\/ailio.de\/en\/services-overview\/\" class=\"elementor-item\" tabindex=\"-1\">Use-Cases<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1660\"><a href=\"https:\/\/ailio.de\/en\/?page_id=1405\" class=\"elementor-sub-item\" tabindex=\"-1\">Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2174\"><a href=\"https:\/\/ailio.de\/en\/ai-use-cases-overview\/\" class=\"elementor-sub-item\" tabindex=\"-1\">AI use cases overview<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2175\"><a href=\"https:\/\/ailio.de\/en\/business-intelligence\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2176\"><a href=\"#\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\">Technologien<\/a>\n\t<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2177\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Microsoft Azure partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2178\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Databricks partnership<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2179\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Apache Kafka Event Streaming<\/a><\/li>\n\t\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2180\"><a href=\"https:\/\/ailio.de\/en\/tech-stack-overview\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Tech stack overview<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2181\"><a href=\"https:\/\/ailio.de\/en\/success-stories\/\" class=\"elementor-item\" tabindex=\"-1\">Success stories<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2182\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Azure &#038; Databricks<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2183\"><a href=\"https:\/\/ailio.de\/en\/databricks-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Databricks partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2184\"><a href=\"https:\/\/ailio.de\/en\/microsoft-azure-partnership\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Microsoft Azure partnership<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2185\"><a href=\"https:\/\/ailio.de\/en\/apache-kafka-event-streaming\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Apache Kafka Event Streaming<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1677\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Ressources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1679\"><a href=\"https:\/\/ailio.de\/en\/blog\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Blog<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1675\"><a href=\"https:\/\/ailio.de\/en\/jobs\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Jobs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1817\"><a href=\"https:\/\/ailio.de\/en\/#contact\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">> Potential Analysis<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d162869 elementor-widget elementor-widget-menu-anchor\" data-id=\"d162869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"totop\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/header>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-4040e27c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4040e27c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;pyramids&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26a84be2\" data-id=\"26a84be2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa37651 elementor-widget elementor-widget-post-info\" data-id=\"5aa37651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c40290d elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAleksander Fegel\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-51fc0a2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-check\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>30\/06\/2017<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5fcf30 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4c5fcf30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Provocative marketing &#8211; 5 examples<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-493fbacc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"493fbacc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bbe4a1a\" data-id=\"4bbe4a1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f44ab elementor-widget elementor-widget-image\" data-id=\"76f44ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"844\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2020\/04\/marketing-digital-1030x844-1.png\" class=\"attachment-full size-full wp-image-947\" alt=\"\" srcset=\"https:\/\/ailio.de\/wp-content\/uploads\/2020\/04\/marketing-digital-1030x844-1.png 1030w, https:\/\/ailio.de\/wp-content\/uploads\/2020\/04\/marketing-digital-1030x844-1-300x246.png 300w, https:\/\/ailio.de\/wp-content\/uploads\/2020\/04\/marketing-digital-1030x844-1-1024x839.png 1024w, https:\/\/ailio.de\/wp-content\/uploads\/2020\/04\/marketing-digital-1030x844-1-768x629.png 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c4b6fd elementor-widget elementor-widget-text-editor\" data-id=\"53c4b6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In these times of the new, often digital economy, good product placement and an excellent web presence are essential. Through them, new customers become aware of companies and products, first impressions and associations with brands are created, which can ultimately be used profitably.<\/p>\n<p>But in a crowded market with many different competitors, it is becoming increasingly difficult to present your own product or brand to the public. And where is the line between ethically justifiable provocation and immorality?<\/p>\n<p>The following article presents 5 examples of diverse, provocative and humorous marketing strategies:<\/p>\n<h2>Car rental SIXT<\/h2>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-806\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2017\/06\/Gurke_Hannover_Airport.jpg\" alt=\"\" width=\"774\" height=\"608\" srcset=\"https:\/\/ailio.de\/wp-content\/uploads\/2017\/06\/Gurke_Hannover_Airport.jpg 774w, https:\/\/ailio.de\/wp-content\/uploads\/2017\/06\/Gurke_Hannover_Airport-300x236.jpg 300w, https:\/\/ailio.de\/wp-content\/uploads\/2017\/06\/Gurke_Hannover_Airport-768x603.jpg 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n<figure>\n<div style=\"text-align: center;\"><small>https:\/\/www.sixt.de\/fileadmin\/user_upload\/Gurke_Hannover_Airport.jpg<\/small><\/div>\n<\/figure>\n<p>&#8220;<em>What is the car from the competition doing here? &#8211; Rent from SIXT, don&#8217;t drive a cucumber!&#8221;<\/em><\/p>\n<p>The car rental company advertises its service in a humorous way and uses the colloquial term &#8220;cucumber&#8221; for the seemingly old and rickety vehicles of its competitors. Due to the actual giant cucumber, the whole saying is very successful and a real eye-catcher, which makes you grin and illuminates the company in a casual, strange-worthy light.<\/p>\n<p>SIXT is also known for its amusing commercials on TV, which sometimes feature an employee in a snail costume.<br>&#8220;surreptitious advertising.&#8221; You can find said commercial&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=wqRzWiqcrSQ\">here<\/a>.<\/p>\n<p>An absolutely thoughtful and humorous marketing system. 5\/5 Creativity Points!<\/p>\n<h2>SUCKIT-ICE<\/h2>\n<p>&#8220;<em>SUCKIT &#8211; The ice that pops! From now on, it&#8217;s not just sucking in the back room!&#8221;<\/em><\/p>\n<p>The young start-up SUCKIT became known mainly through its massive campaign on Facebook, which was actively supported by celebrities.<br>was supported, e.g.: Joko and Klaas, and the band 257er. Produced is simply water ice, with alcohol!<\/p>\n<p>However, most people will remember the brand&#8217;s provocative slogans above all. Among other things, the &#8220;Rum Orange&#8221; variety is advertised with the slogan: &#8220;Suck rum instead of hanging out!&#8221; A wonderfully successful, ambiguous play on words, aimed primarily at young buyers and those young at heart.<\/p>\n<p>Even on the company&#8217;s homepage, there is no shortage of jokes and light-hearted sayings. For example, the imprint states freely: &#8220;We can be reached by phone from 9:00-18:00, unless we are drunk.&#8221; This degree of directness may seem dubious to some, but the fact is that it works. SUCKIT stands can now be found at many large fairs\/festivals and the products can be found in large supermarkets such as EDEKA, WEZ, as well as gas station chains such as ARAL. A modern, appealing concept!<\/p>\n<h2>EDEKA #come home<\/h2>\n<p>On November 28 of 2015, EDEKA released a commercial called &#8220;EDEKA Christmas Clip &#8211; #homecoming&#8221;.<\/p>\n<p>Unlike the company&#8217;s usual humorous short films, this one deals with the themes of loneliness and the transience of life. At the end of the video, only the logo of the group is shown briefly, even the slogan &#8220;We love food&#8221; does not appear.<\/p>\n<p>Meanwhile, the video has an incredible 56 million views and has been commented on over 12,000 times. It does not promote a product, not the company, but it touches the emotions of customers. The video was also shared on many social media platforms, gaining even greater reach.<\/p>\n<p>EDEKA made a conscious decision to draw attention to a problem in society and to attribute the resulting popularity to the company. Even today, the &#8220;hashtag #homecoming&#8221; is used in Christmas photos on social platforms and creates new connections with the Group.<\/p>\n<p>The comments are very positive, with talk of &#8220;deep touch&#8221;, &#8220;most beautiful commercial&#8221; and even &#8220;the best commercial&#8221; ever on YouTube. A really wonderful idea from the marketing department, which at the same time is a socially relevant and<br>problematic topic and makes the EDEKA brand known and popular through the many impressions.<\/p>\n<p>You can find the original commercial<a href=\"https:\/\/www.youtube.com\/watch?v=V6-0kYhqoRo\">here<\/a>&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=V6-0kYhqoRo\">.<\/a><\/p>\n<h2>EasyJet &#8211; Airline<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2017\/06\/easyjet1-248x300.jpg\" alt=\"\" width=\"248\" height=\"300\"><\/figure>\n<p style=\"text-align: center;\"><em>Image of the original Facebook post of the EasyJet company from 06.04.2017<\/em><\/p>\n<p>Political correctness, debates about refugee policy, as well as right-wing populism are red-hot topics that attract a lot of attention and<br>provoke divided opinions. The EasyJet company also followed this idea when it advertised its new flights with the slogan &#8220;nationals out&#8221;.<\/p>\n<p>A provocative step, but one that struck a chord with many people. So, at the moment (30.06.2017), the post counts more than 2300 &#8220;likes&#8221;, over 300 comments and has been shared more than 255 times.<\/p>\n<p>As expected, the comments are of a mixed nature. Many people are happy about the casual contact and the humorous side blow against the anti-immigration slogan &#8220;foreigners out&#8221;, which is often used by right-wing oriented groups. Others call the marketing process &#8220;tasteless&#8221; and &#8220;cheap.&#8221;<\/p>\n<p>However, all these designs have one thing in common: they are under the post. And with that, the airline&#8217;s goal was achieved. A<br>really clever, albeit risky, move that has attracted a lot of attention and thus a not inconsiderable increase in corporate popularity.<\/p><p><br><\/p><p>Update: We have removed one example upon request.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9795874 elementor-widget elementor-widget-template\" data-id=\"9795874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1191\" class=\"elementor elementor-1191 elementor-888\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-86123eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86123eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3d9712\" data-id=\"d3d9712\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d677eb elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"0d677eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/ailio.de\/wp-content\/uploads\/2020\/07\/DanielBrokmeier.jpg);\" role=\"img\" aria-label=\"DanielBrokmeier\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-left\">\n\t\t\t\t\t\tDaniel Brokmeier\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-left\">\n\t\t\t\t\t\t<p>Head of New Business Development<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-left\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"mailto:dbrokmeier@ailio.de\">\n\t\t\t\t\t\tContact\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-070105b\" data-id=\"070105b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15aeec3 elementor-widget elementor-widget-text-editor\" data-id=\"15aeec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to work with us to bring the potential in your data to life? Then we should talk!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb907db elementor-widget__width-inherit elementor-align-justify elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"cb907db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-grow\" href=\"https:\/\/calendly.com\/dbrokmeier\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange appointment  &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32453e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32453e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36aca32\" data-id=\"36aca32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77c662e elementor-cta--skin-cover elementor-cta--valign-bottom elementor-hidden-tablet elementor-hidden-mobile elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"77c662e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/ailio.de\/wp-content\/uploads\/2022\/06\/data-science-Projekt-starten.png);\" role=\"img\" aria-label=\"data science Projekt starten\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-left\">\n\t\t\t\t\t\tUse cases for the application of AI in industry, manufacturing and mechanical engineering\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-left\">\n\t\t\t\t\t\t<p>Concrete figures for costs , ROI, scope and duration for the use of AI and data science.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-left\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/ailio.de\/#kontakt\">\n\t\t\t\t\t\tDownload\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7081a2e elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7081a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ailio.de\/en\/change-management-the-5-biggest-mistakes-in-it-projects-and-how-decision-makers-can-avoid-them\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">back<\/span><span class=\"post-navigation__prev--title\">Change Management &#8211; The 5 biggest mistakes in IT projects and how decision makers can avoid them<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ailio.de\/en\/how-can-i-recognize-a-good-software-service-provider\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">more<\/span><span class=\"post-navigation__next--title\">How can I recognize a good software service provider?<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf6c4dd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bf6c4dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acbb25f\" data-id=\"acbb25f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2df199 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"e2df199\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2300 post type-post status-publish format-standard has-post-thumbnail hentry category-azure-en category-data-science-applications\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ailio.de\/en\/the-achilles-heel-of-rag-systems-how-prompts-are-smuggled-in-and-how-to-protect-yourself\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/security-in-rag-systemen-300x169.png\" class=\"attachment-medium size-medium wp-image-2299\" alt=\"\" srcset=\"https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/security-in-rag-systemen-300x169.png 300w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/security-in-rag-systemen-1024x576.png 1024w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/security-in-rag-systemen-768x432.png 768w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/security-in-rag-systemen-1536x864.png 1536w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/security-in-rag-systemen-2048x1152.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Aleksander Fegel' src='https:\/\/secure.gravatar.com\/avatar\/e4d2d1345eb759c01f494bfa4e3f34e1b2b0bdcfc6dd43a0241eef44fd5c9309?s=128&#038;d=wp_user_avatar&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e4d2d1345eb759c01f494bfa4e3f34e1b2b0bdcfc6dd43a0241eef44fd5c9309?s=256&#038;d=wp_user_avatar&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ailio.de\/en\/the-achilles-heel-of-rag-systems-how-prompts-are-smuggled-in-and-how-to-protect-yourself\/\" >\n\t\t\t\tThe security Achilles heel of RAG systems: How prompts are smuggled in (and how to protect yourself)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Retrieval Augmented Generation (RAG) systems are revolutionizing how we interact with information. By combining Large Language Models (LLMs) with external knowledge databases, they provide more<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ailio.de\/en\/the-achilles-heel-of-rag-systems-how-prompts-are-smuggled-in-and-how-to-protect-yourself\/\" aria-label=\"Read more about The security Achilles heel of RAG systems: How prompts are smuggled in (and how to protect yourself)\" tabindex=\"-1\" >\n\t\t\tread more &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAleksander Fegel\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 6, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2296 post type-post status-publish format-standard has-post-thumbnail hentry category-data-science-applications category-databricks-en tag-ai-use-cases-industry tag-artificial-intelligence-manufacturing-examples tag-data-lakehouse-en tag-databricks-en tag-generative-design tag-industrial-ai-en tag-industry-4-0 tag-machine-learning-en tag-predictive-maintenance-en tag-production-optimization tag-quality-control tag-supply-chain-optimization\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ailio.de\/en\/industrial-ai-the-top-5-ai-use-cases-that-will-revolutionize-your-manufacturing-with-databricks-lakehouse-power\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/industrial-ai-usecases-databricks-300x169.png\" class=\"attachment-medium size-medium wp-image-2295\" alt=\"\" srcset=\"https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/industrial-ai-usecases-databricks-300x169.png 300w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/industrial-ai-usecases-databricks-1024x576.png 1024w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/industrial-ai-usecases-databricks-768x432.png 768w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/industrial-ai-usecases-databricks-1536x864.png 1536w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/05\/industrial-ai-usecases-databricks-2048x1152.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Aleksander Fegel' src='https:\/\/secure.gravatar.com\/avatar\/e4d2d1345eb759c01f494bfa4e3f34e1b2b0bdcfc6dd43a0241eef44fd5c9309?s=128&#038;d=wp_user_avatar&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e4d2d1345eb759c01f494bfa4e3f34e1b2b0bdcfc6dd43a0241eef44fd5c9309?s=256&#038;d=wp_user_avatar&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ailio.de\/en\/industrial-ai-the-top-5-ai-use-cases-that-will-revolutionize-your-manufacturing-with-databricks-lakehouse-power\/\" >\n\t\t\t\tIndustrial AI: The top 5 AI use cases that will revolutionize your manufacturing (with Databricks &amp; Lakehouse Power)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The manufacturing industry is on the threshold of a new era &#8211; driven by the power of artificial intelligence (AI) and the concept of Industry<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ailio.de\/en\/industrial-ai-the-top-5-ai-use-cases-that-will-revolutionize-your-manufacturing-with-databricks-lakehouse-power\/\" aria-label=\"Read more about Industrial AI: The top 5 AI use cases that will revolutionize your manufacturing (with Databricks &amp; Lakehouse Power)\" tabindex=\"-1\" >\n\t\t\tread more &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAleksander Fegel\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 6, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2292 post type-post status-publish format-standard has-post-thumbnail hentry category-data-science-applications tag-ai-en tag-artificial-intelligence tag-business-intelligence-en tag-data-analysis tag-decision-making tag-digitization tag-innovation-en tag-machine-learning-explanation tag-predictive-analytics-en tag-reinforcement-learning-en tag-supervised-learning-en tag-what-is-ml\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ailio.de\/en\/machine-learning-explanation-for-decision-makers-what-your-company-needs-to-know-about-ml\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/ailio.de\/wp-content\/uploads\/2025\/04\/machine-learning-einfach-erklaert-fuer-entscheider-300x169.png\" class=\"attachment-medium size-medium wp-image-2290\" alt=\"\" srcset=\"https:\/\/ailio.de\/wp-content\/uploads\/2025\/04\/machine-learning-einfach-erklaert-fuer-entscheider-300x169.png 300w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/04\/machine-learning-einfach-erklaert-fuer-entscheider-1024x576.png 1024w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/04\/machine-learning-einfach-erklaert-fuer-entscheider-768x432.png 768w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/04\/machine-learning-einfach-erklaert-fuer-entscheider-1536x864.png 1536w, https:\/\/ailio.de\/wp-content\/uploads\/2025\/04\/machine-learning-einfach-erklaert-fuer-entscheider.png 1960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Aleksander Fegel' src='https:\/\/secure.gravatar.com\/avatar\/e4d2d1345eb759c01f494bfa4e3f34e1b2b0bdcfc6dd43a0241eef44fd5c9309?s=128&#038;d=wp_user_avatar&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e4d2d1345eb759c01f494bfa4e3f34e1b2b0bdcfc6dd43a0241eef44fd5c9309?s=256&#038;d=wp_user_avatar&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ailio.de\/en\/machine-learning-explanation-for-decision-makers-what-your-company-needs-to-know-about-ml\/\" >\n\t\t\t\tMachine learning explanation for decision-makers: What your company needs to know about ML\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Artificial intelligence (AI) and machine learning (ML) are on everyone&#8217;s lips. They promise to revolutionize industries, optimize processes and create completely new business opportunities. But<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ailio.de\/en\/machine-learning-explanation-for-decision-makers-what-your-company-needs-to-know-about-ml\/\" aria-label=\"Read more about Machine learning explanation for decision-makers: What your company needs to know about ML\" tabindex=\"-1\" >\n\t\t\tread more &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAleksander Fegel\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 17, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d59d4b1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" 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menu-item-type-post_type menu-item-object-page menu-item-1698\"><a href=\"https:\/\/ailio.de\/en\/?page_id=1205\" class=\"elementor-item\" tabindex=\"-1\">Location Hamburg<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2192\"><a href=\"https:\/\/ailio.de\/en\/?page_id=2072\" class=\"elementor-item\" tabindex=\"-1\">Databricks User Group Bielefeld<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2193\"><a href=\"https:\/\/ailio.de\/en\/?page_id=1954\" class=\"elementor-item\" tabindex=\"-1\">Newsletter<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2faf660 elementor-section-full_width elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"2faf660\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-af6e0e3\" data-id=\"af6e0e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06b60e9 elementor-widget elementor-widget-heading\" data-id=\"06b60e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">\u00a9 2023 Ailio GmbH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column 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class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-993ef04\" href=\"https:\/\/www.facebook.com\/ailiogmbh\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-17a5a77\" href=\"https:\/\/www.youtube.com\/channel\/UCYYIIFE1GFZ0ZBXhv4PObgQ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-widget elementor-widget-nav-menu\" data-id=\"9bbf5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-9bbf5d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1655\"><a href=\"https:\/\/ailio.de\/en\/imprint\/\" class=\"elementor-item\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1657\"><a href=\"https:\/\/ailio.de\/en\/agb\/\" class=\"elementor-item\">AGB<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2211\"><a href=\"http:\/\/Datenschutzerkl\u00e4rung\" class=\"elementor-item\">Data Privacy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-9bbf5d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1655\"><a href=\"https:\/\/ailio.de\/en\/imprint\/\" class=\"elementor-item\" tabindex=\"-1\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1657\"><a href=\"https:\/\/ailio.de\/en\/agb\/\" class=\"elementor-item\" tabindex=\"-1\">AGB<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2211\"><a href=\"http:\/\/Datenschutzerkl\u00e4rung\" class=\"elementor-item\" tabindex=\"-1\">Data Privacy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/footer>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In these times of the new, often digital economy, good product placement and an excellent web presence are essential. Through them, new customers become aware of companies and products, first impressions and associations with brands are created, which can ultimately be used profitably. But in a crowded market with many different competitors, it is becoming [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-theme-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Provocative marketing - 5 examples - Ailio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ailio.de\/en\/provocative-marketing-5-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Provocative marketing - 5 examples - Ailio\" \/>\n<meta property=\"og:description\" content=\"In these times of the new, often digital economy, good product placement and an excellent web presence are essential. Through them, new customers become aware of companies and products, first impressions and associations with brands are created, which can ultimately be used profitably. 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