Decode your data!
The challenge
Several call centers with hundreds of employees have to be organized in order to call customers in the best possible way. The focus here is on generating as much additional sales as possible without making a negative impression on customers.
The goal is to call the optimal customer with the right product at the right time. Every sales employee should know what the next best step is for him.
That’s why our approach is also known as next-best-action marketing. The system is intended to learn from feedback from customers and sales staff and thus continuously optimize itself.
Business Value
- Revenue increases of 2-15% were achieved using the next-best-action approach, depending on the call center, month and product.
- Up to 20% higher probability that calls were answered and the customer was open for a conversation could be achieved
Management summary
Thanks to the trusting and committed cooperation between the two companies, we were able to achieve noticeable optimizations with regard to the set goals, with investment costs amounting to around €70,000. Over the course of the project, data quality was improved and the customer’s understanding of the potential uses of the existing data was significantly increased.
We have thus created a solution that can be seen as the basis for future data-driven projects, benefiting all departments in the Group and enabling further digital innovations in the future.
Our mission
- Ailio unleashes the potential of your data
- We advise honestly and without buzzword bingo
- Our motto: Do instead of talk!
- End-to-end solutions from prototype to production from a single source
The project approach
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#1 Recognize potential
We get to know each other and Ailio creates a free potential analysis. -
#2 Workshop
Together we define a lighthouse project with high business value that can be delivered in 1-3 months. -
#3 Data Sprint
Ailio analyzes your database and builds an initial proof of concept with little effort. -
#4 MVP
After a successful data sprint, we put the use case on the road. -
#5 Full Release
Together, we optimize the success metrics and roll out our solution company-wide.
© 2022 Ailio Ltd.
